Thursday, May 29, 2008


This rant I wrote was published on The Ethicurean, an extremely excellent blog posting all manner of dialogue on food and food politics.

Recently a new “restaurant” opened up where I live. This eating establishment, called Cereality, is a franchise with five other locations. It calls itself a “Cereal Bar and CafĂ©” and its menu primarily features different kinds of cold cereal that you can mix and match along with a variety of toppings. The cold cereal is your typical General Mills or Kellogg’s fare, and the toppings include candy, nuts, and dried fruit. For $3.99, a customer can order a mix of two cereals plus two toppings and his or her choice of milk in a nifty container. (They also have oatmeal and smoothies.)