I wanted to make bran muffins that had these ingredients: wheat bran, whole grain flour, yogurt, bananas
and not these: excessive sugar, excessive oil/butter
and were not dessert trying to pass themselves off as breakfast but also not possessing that dreadful, super-dry, silica-gel or sawdust quality so many bran muffins unfortunately have. You know, where you feel obligated to eat the muffin because it's supposed to be good for you, and it certainly tastes that way, but there's nothing enjoyable about it. And then you stay away from bran muffins for about a year or more, until you come across one in a bakery and you think, "That looks healthy, I'll get that," but then you have the same unpleasant experience yet again. They say insanity is doing the same thing over and over again and expecting different results.